Building For Life
We believe that sport is a tool for building strong character, not just strong athletes. Backed by USADA, TrueSport empowers coaches, parents, and athletes to lead with integrity.
The TrueSport Mission
The TrueSport mission is simple and bold: to change the culture of youth sports by providing athletes, coaches, and parents with evidence-based educational tools and resources that promote life skills, positive values, and ethical behavior both on and off the field of play.
TrueSport is founded on three cornerstones:
Who is TrueSport?
TrueSport gives you the tools to be your best—on the field, in the gym, and in life.
We’re an outreach program powered by the U.S. Anti-Doping Agency that blends inspiration with education, offering practical tools, interactive teaching guides, coaching modules, and real stories from Olympic and Paralympic athletes to help coaches, parents, and athletes build positive values and life skills through sport. And along the way, we’re helping to shape a positive youth sport culture that prioritizes joy, wellness, and respect.
What Does TrueSport Do?
We value champions and champion values at all levels of sport.
Whether you are a coach at your local school district, a little league parent volunteer, or an elite club organizer, our powerful educational tools will help change the culture of youth sport. The TrueSport Program is a cohesive, high-impact, robust and educational program.
Our Programs
Whether you’re coaching at the neighborhood field, cheering from the bleachers as a parent, or leading a top-tier club, TrueSport equips you with powerful tools to inspire integrity, sportsmanship, and character. This is more than a curriculum. It’s a movement to change the culture of youth sport for good.
Together, We Build Better Athletes, and Better Humans
Join the TrueSport community to get resources, support, and a values-driven approach to sport that lasts a lifetime.
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What People Are Saying
This was my third year in attendance. Each year I have been able to take so much back to my program, staff, and athletes. We are better because we attended.
TrueSport’s dedication and commitment to their educational initiative is obvious, and it was meaningful for the audience to be coaches this time around. As coaches, we need more reminders around mental wellness and this was the perfect venue to address these issues.
Exceeded expectations. Presenters were knowledgeable, prepared, and could make the material enjoyable. Most importantly, there were ‘actionable’ items in all sessions.
Ambassador Spotlight
The TrueSport Athlete Ambassador team is a combination of Olympic, Paralympic, Team USA, and professional athletes who live and practice the values of TrueSport.
Abby MacDonald
Abby MacDonald is an Olympic weightlifter for Team USA who has achieved remarkable success from a young age. Abby has always exemplified the TrueSport values of leadership and perseverance, which are integral to her athletic journey. She embodies the motto “Strong-Kind-Different,” aiming to inspire fellow athletes to pursue their goals while embracing these guiding principles both in and out of the gym.
Recent Articles
TrueSport and the U.S. Anti-Doping Agency explored the importance of sport systems that prioritize athlete mental health.
Together, with athletes, coaches, experts, and sports administrators, we reimagined youth sport systems that foster resilience, psychological safety, and lifelong well-being and examined how every stakeholder can play a role in building environments where athletes thrive—physically, mentally, and emotionally.
Join the TrueSport Team
TrueSport Lessons
The TrueSport Train-the-Trainer is your guide to best practices, tips, and tricks for implementing the TrueSport lessons, promoting collaboration and fun along the way.
truesport coach certification
The TrueSport Coaching Certification program invites coaches from all levels of play to refresh their intentions, continue their education, and prepare athletes for long-term success.
additional resources
Read more from Dr. Peter Scales and the Search Institute on how to build a Developmental Relationships culture and a Compete-Learn-Honor culture where you can promote safety, fun, and growth simultaneously.
TrueSport Lessons
The TrueSport Train-the-Trainer is your guide to best practices, tips, and tricks for implementing the TrueSport lessons, promoting collaboration and fun along the way.
truesport coach certification
The TrueSport Coaching Certification program invites coaches from all levels of play to refresh their intentions, continue their education, and prepare athletes for long-term success.
additional resources
The TrueSport Coaching Certification program invites coaches fradditional resources om all levels of play to refresh their intentions, continue their education, and prepare athletes for long-term success.
TrueSport Lessons
The TrueSport Train-the-Trainer is your guide to best practices, tips, and tricks for implementing the TrueSport lessons, promoting collaboration and fun along the way.
truesport coach certification
The TrueSport Coaching Certification program invites coaches from all levels of play to refresh their intentions, continue their education, and prepare athletes for long-term success.
additional resources
The TrueSport Coaching Certification program invites coaches fradditional resources om all levels of play to refresh their intentions, continue their education, and prepare athletes for long-term success.
From Your First Jersey to Your Last
TrueSport is powered by the U.S. Anti-Doping Agency (USADA), bringing the same commitment to integrity and ethics in elite sport to youth and grassroots communities.
From the first practice to the world stage, we believe building champions begins with character. TrueSport helps young athletes grow into not just strong competitors, but respectful teammates, resilient leaders, and values-driven humans.